Shopping channel preference for luxury goods purchases in North America Q1 2024

Published by
Tugba Sabanoglu,
May 26, 2024

In the first quarter of 2024, about eight in 10 luxury shoppers in North America purchased luxury brands or services in a physical store. A similar share of shoppers made online purchases for these products using a computer or laptop.

Luxury brand and service purchases in North America from 1st quarter 2022 to 1st quarter 2024 , by channel

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Release date

April 2024

Region

United States

Survey time period

Q1 2022 to Q1 2024

Number of respondents

156 respondents

Age group

18 years and older

Special properties

Affluent and High Net Worth Individuals

Supplementary notes

This question was phrased by the source as follows: "Within the past 12 months, how have you purchased luxury brands or services? Please select all that apply". 


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